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Basic Search Engine Optimization (SEO) guide for best site rankings

Always remember that Keywords are the SOUL to ones website.  Ensure that your keywords are relevant to what target the audience is searching for in all search engine tiers.

Dont be afraid to use long search phrases.  If you have a product or service that a consumer desires it should not lessen or decresase your captive audience traffic.

Keyword Density is a very important and a useful tool to measure the quality set of key terms.  Keyword density is vital since search engines channel the keyword information to categorize a site's theme, thus enabling the search engine to determine terms the site is relevant to.  With enough research one can maximize their placements by choosing the precise keyword for best optimization. This is a great Keyword density analyzer tool by SEOBOOK to check your website Keyword Density.  Check you site results here.

It's wise to choose terms that will bring well-targeted traffic to ones site when using a keyword(s) on a page.  It's also fine to use keyword phrases that share some of the same words.

When discussing keyword density in terms of search engine algorithims it boils down to where in a document the keyword terms occur.  Again it tells of the main theme, topic and sub-topics of the documents.  Remember, that most search engines treat hyphens (in hyphenated key phrases) as a space.  The following is a quick tip on ways how to properly use keyword selections. 

Do ---
Use key phrases "Pay Per Click", "PPC", "PPC Experts" "Search Engine Optimization", "SEO", "SEO Consultants", "SEO Specialist" Etc.....

Don't --- 
Use generic terms like Plane, Cars, Music, Radio, Fridge Etc....
Avoid words that have different meanings that elevates the estimated traffic and competition levels.
Stay away from using internal Corporate catch phrases. Ex. Walmart "Save money, live better" The Home Depot "You can do it, we can help" CVS/Pharmacy "For all the ways you care" Etc....

If done correctly, Geo Targeting could increase a websites traffic tremendously.  For Example.  If you own a local carpet cleaning company in Phoenix Arizona it's highly recommended to use key-phrases such as "Pheonix carpet cleaners" instead of using simple words such as "Carpet Cleaning Company".  You will usually notice higher monthly searches via Geo targeting because of specific intent to proximity of Business to Consumer or Business to Business transaction.  Most importantly you capture the attention of the search engine users intention immediatley seeing that your local.

If your using Alexa Rankings to gauge your traffic here are a few things you should know prior to relying soley on one source.  Alexa dosn't get much direct traffic and has a limited reach with it's tool bar.  Evidently, they are biased towards webmaster traffic. Read more "Alexa bias exposed by top google engineers"
written by Loren Baker of Search Engine Journals.  Another good posting regarding Alexa skews is Matt Cutts "Estimating webmaster skews in Alexa metrics"  The articles go on to state how a small change in a site visitor count can represent a huge change in Alexa rankings.

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Easier Google algorithm page indexing on weekends.

Isn't it weired?  I've been noticing some of my different sites having better google page index rankings on the weekends.  Regardless of how much content we keep updating or refreshing it never fails to have minimal indexing results.  During the week indexing stay at reasonable fluctuation based on uploaded content.  Come Friday, Saturday and Sunday until evening time (PST) my page indexing are at it's maximum.  Once twilight hours of Monday morning roll around our controversial sites seem at minimum?  Is anyone else noticing this? Can you explain the volatility and why?  Of course algorithms do shift like pendulum but do take notice of your own sites indexing count by typing in google search engine site:www.value.com

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Create you own Google Search Engine

I came across this novelty site "pimp my search".  It's kind of cool seeing it let's you design your own search engine title header, evidently themed after google of course.  It uses all the google applications and features,
Check it out.

It would be funny if you created a funny name and put it on an unsuspecting person computer only for them to stare at you in wonder like your some sort of magician..... look at what I did to my buds google page. 


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Why did Google Change their Fav Icon?

Have you noticed the Change in the Google Fav Icon yet? Why do you think they Switched?  Is Google trying something  new as a seasonal thing?  Could they be Stimulating discussion on-line?  If you ask me they seem to have completely given themselves a "News Face Lift".  It is news and we are talking about them.  I mean their colors of red, yellow, blue and green is their trade mark that recognized globally.  Which makes mean lean towards this could be a short change that Google is looking for Stimulation of the us the audience.  Why would you deviate from your internationally know trade mark? 

Here is a quick snap shot of the old vs. new.  What do you think? 

Check it our your self.  Do a quick search in the Google search engine and you will notice the Capital G has been converted to a lower Case g.  Better yet if you have a Google tool bar notice the search result vs. the image that is provided by Google for your tool bar.

If you ask me I like the old one.  I know that some change is good however, change is prone to resistance because of discomfort and my eyes have yet to get used to the new Google Fav Icon.  Should we even care about this subject at all?  I mean come on it's a damn Fav Icon.  Should we give a Jackyl's Ass?  How bout you, do you like the new design?  Should Google bring the old one back?

Is this how you would react if you wasted your Marketing Budget?
Second angle from co-workers cell phone.

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Pay Per Click Rip Off Over View

In case you’re not familiar with Pay Per Click Rip Off– Welcome!  Our site exists as a platform to allow consumers to air their gripes, complaints, and allegations concerning any On-line Marketing Business.

Pay Per Click rip off would like to provide a breakdown of some of the questionable tactics used by Pay Per Click Marketing Ads Management Firms.  Pay Per Click Rip Off is a neutral Third Party seeking to resolve complaints legitimately through the facilitation of reasonable outcomes to resolving the Consumers Complaints.  We are an unbiased non-profit organization not seeking to benefit from peoples misfortunes and convert to monetize from the situation. Instead, we channel our forms for legitimate, ethical content for the purpose of consumer fairness and balanced negotiations in resolving the issue without knowingly harming any company’s Reputation to where they are put out of business.  We are certainly transparent to protect the general public from negative Marketing Firms and the well being of your Advertising Budget.  Our Goal is to comprehensively resolve the complaints in all fairness without unjustified or knowingly damaging the online reputations of the Marketing Management firms.

 Our Objective is to help Marketing Consumers rightfully resolve their complaints- not build up a pond of user generated content to deceitfully damage credibility of companies.  Pay Per Click Rip Off strongly condemns fabricated, bogus or unethically produced reports.  PPC Rip Off vehemently believes every organization is allowed to make mistakes as long as they rectify those mistakes, thus, averting having A single issue harm their Company’s reputation long term.  We are here to HELP resolve complaints, not dissect out a wound that is unrecoverable to a company.

We encourage and advocate follow ups with Customers / Clients in rectifying their issues by any avenue of means possible. We will not enhance any of the submitted comments by editing them with provocative verbiage for redundancy to invoke desired responses from either party.  Sure, if something off-putting is needed to be brought to our attention such as lack of customer service support not being helpful or if the service overall was just not worth it than of course by all means yes speak up.  These are certainly issues that potential customers should know prior to their decision making. Our goal is to heighten the sense of urgency for all marketing firms for maximum results.  Seeing that this is a business paradox, we believe that this is nearest to a win-win situation for all parties involved for best outcome.  Our desires are to provide a venue for remarks, reports and reviews that allow constructive criticism and nothing beyond that will be tolerated. 

Lastly, we are NOT a lead generating marketing source period.  We will never share any information regarding complaints anonymously submitted to anyone. 

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Can You Be This Dumb? Sadley there is nothing we can do for him.

I really felt stupid after watching this clip..... see for yourself.  Hope you don't lose to many brain cells after this.

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Complimentary Tips for Google / Overture / MSN AdWords PPC Management Campaigns.


PPC Rip Off would like to recommend a few tips for AdWords PPC management.  Following our suggestions can help you uphold successful pay per click search engine-marketing campaigns at Google AdWords.

To develop instantaneous results, as much as PPC Rip Off is in Favor of SEO Work as opposed to PPC AdWords Campaigns, research (Jupiter Research) does show that pay per click (PPC) is the Quickest option in pursuit of immediate online Traffic surge. So, if you are willing to pull out your pocket book and spend here is what we recommend you do.  Please proceed with caution as our goal is to ensure you the safest outcome in your Marketing venture.

“The optimist see opportunity in every danger; the pessimist see danger in every opportunity” – Winston Churchill. I hope this quote teleport your “Frame of Reference” to move forward and kick off your campaign on a positive note.  With that stated, shall we begin?

First, you’ll be required to set up a Google AdWords account.  Notice how the currency is in U.S. dollars.

Ensure when designing the ad Title that you give it a catchy headline instead of focusing too much on ad text. Next step to this process is your URL. This launches your website if clicked. In the event you have more than one domain name that list your products don’t be reluctant to use them.  If you have affiliated site that sells your products ensure to list them as well and track which landing page is being used by the navigator and track the results.  Whichever landing page gets you the most conversions ensure to repeat the same process even if it’s not the actual products home page.  By following these tips, you can raise your level of revenue by 100%. It takes is a bit of creativity and we sure want to steer you in the proper directions.  With this PPC Rip Off hope you find your click through rates reaching new pinnacles with your AdWords pay per click bid management.

Given that Google AdWords Illustrates hundreds, even thousands of keywords that are practically not possible to use in the content.  Having thousands of keywords is not a good idea from a testing/monitoring/tracking or PPC campaign management standpoint. Google does help you cap the numbers of keywords around the 5000 mark, in the event your pay per click account management is good. Huh GoodLuck!  So, make sure to find the freshest keywords that best fits subject company business model to yield maximum return of your investment on PPC campaign management.

Now, with that  Advise behind us let's laugh.  Of course PPC Rip Off would be the Good Cop.  Make sure you went to the bathroom before you watch this Video cause it will make you pee in your pants....

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What Google Reveals to us regarding Spam

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Overture ROI Calculator

This calculator measures the ROI (return on investment) of a CPC (cost per click) advertising buy, such as Yahoo!'s search listings.
If you don't watch things carefully this might happen to you....Stay Alert!



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Must Watch Video - How to Screw Up Purposely to earn a $150,000 Monthly Salary by doing AdWords. On Purpose!? WTF? Is this another Sales Pitch?

"Controversial" method helps a NEWBIE go from 0 to $150K a month - in JUST 6 MONTHS - by doing Adwords COMPLETELY WRONG!

This Video is a prime Example of Team PPC Ripoff Views and Validates our cause Exactly, that Pay Per Click Firms even with Good or Bad user review comments is just simply a waste. It goes to show you that you do not need PPC Bid Management Firms to do things wrong for you to benefit from it.  Save your money and SCREW things up YOURSELF and According to the Strategy in this Video you could potentially Earn yourself Up to$150,000 A month!?.  Find out for your self and Judge......"better than 100% better retention rate"?????? Spit it out knuckle head and speak Proper English.  Oh Yah "the opener made me shiver".

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Guess The Google - Stimulate your Brain with Fun.

Here is a site i found while doing some research and wanted to share it with all My PPC Ripoff Friends.  Believe me, it's a great site to enjoy your free time or just rack you brains for possible Keywords that the images display.  "Guess The Google" is an Image guessing game.  Your shown a frame with small multiple other clustered pictures inside that illustrate a description of the possible keyword. Your job is to answer the correct keyword based of the images provided to you in a 20 second time frame.  I have a blast playing it every time and most importantly it's certainly an excellent idea to keep sharp in terms of Keywords and Key- phrases.

Guess The Google -- It's a ton of fun, Enjoy!

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Understanding Your Company Business Model -- Pay Per Click (PPC) Ripoff

As a Business Owner what your Job should be is to understand your OWN Company Business Model.  This way one can produce and go about the best way to obtain the HIGHEST return on your INVESTMENT.  Otherwise, if you still want to blow your money on PPC Ads give your money to Family / Donations / or sheer fun instead.  It would go to a better cause since PPC Adwords Marketing Campaigns are are waste.  I just don't see the logic in being redundant and repeatedly explaining your self to some PPC FIRM your Company Model.  Instead, one should focus and commit their time to re-evaluating and refining the business model you discovered, created and implemented yourself.  Of course unless your in the typical aggressive Niche Market Ex. Diamonds, Mortgage, Banks etc.... to name a few keywords where those companies budgets is a "drop in the bucket" compared to most and prefer to seek outside counseling for new strategies cause they can afford it.  The thing is they could optimize their own sites seeing they would know the content best.  Don't get me wrong, a second opinion is good.  I just suggest it comes from your inner iron triangle, someone who knows your company and you value their constructive opinion.  Best of all it's free! assuming they are already on the pay-roll....

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Pay Per Click (PPC) Ripoff / Accessibility of Document -- 6 Must Things to Avoid for Maximum SEO

1) Avoid Splash Pages:  Flash and profoundly graphic introductions forbid engines from crawling your site.

2) Avoid Frames:  On NO account use pages with frames. Frames are too multifaceted for the Crawlers and too burdensome to index.

3) Avoid Cookies: Never require cookies for Web site Access! Search engine Spiders are unable to enter any cookie-required material.

4) Avoid JavaScript when possible:  Though JavaScript menus are very popular, they disable crawlers from accessing those links.  Most, well-indexed Web sites integrate text based links mainly because they are search friendly.  If necessary, JavaScript should be referenced externally.

5) Avoid redirects: Search engines scowl upon Companies that use many Web sites to redirect to single Web site.

6) Avoid Internal Dynamic URLs on the Home page:  Though many sites incorporate inner dynamic links, they should no incorporate those links on the home page. Engine crawlers are at present ill-equipped to steer dynamic links- which often pass numerous parameters using extreme characters.

7) Avoid being a dumb ass and calling yourself one on LIVE T.V. ---- "Sir Charles" News Anchor-Man.  Charles your still the man but these days people "read anything that's on the teleprompter". 

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BEST Place to Call out BAD PPC MANAGEMENT @ blog.payperclickripoff.com

A Place to Call out BAD PPC MANAGEMENT @ blog.payperclickripoff.com

Let us hear them folks!  I know your either Busy, Lazy or just a Clown like that person who took your PPC Bid Management budget.  Froogle is Pay Per Click Ripoff and here to Help you all with those who want to make a difference with strength in numbers by speaking the truth and voicing your experience.  Which Company Did this?  How much did you spend? Was it that "Good Ol your 'Keyword' or 'Keyphrase' is very aggressive in your 'niche market' that it will take 12-15 months for us to get you the rankings your seeking"? Which of course we all want it to be #1.  Do you think that's reasonable? What Happened? Get Proactive, mobilize and commit to making a change in the industry with respects to getting PPC Marketing Firms to Fairly Underwrite PPC Bid Management Campaigns until they get you the rankings agreed upon during negotiations prior to kicking off the Ads Campaign.   All We want you to do Here at Team Pay Per Click Ripoff is Document Patterns of Fraud PPC Activities for you and at no charge.  We are a group focused on your success as a small moms and pops company to ensure our economy makes it out of this recession and not have to look for many small business owners dibbling large amounts of non profitable PPC Google AdWords Marketing as a "quick fix" solution to their Dwinding business.  I mean seriously have you ever spoken to any of these guys who called them self PPC Consultants?  Don't you get the feeling all they want to do is get to the end game by constantly requesting your budget and selling you some PPC Campaign Package.  Say you Finally reveal your budget, have you ever had the experience where the Sales Representative all of a sudden bends the Quote and gives a out of nowhere promotion however, it would require you to increase your $7000 monthly PPC Budget for 6 months to $5000 for 12 months.  Notice the Shift from 6-12months? See what they have done is retain your business for another 6 months granted giving you a discount still, 6months @ $7k = $42,000 and 12months @ $5k = $60,000 and extra $18,000 to the PPC Firm.  PPC Companies are generally perceived as a Windmill Law Firm.  Their goal it to retain you and move on to the next Client.  Notice how the quality of your business model objective fall of after a certain time period.  It's because they are burdened with the new projects they have retained.  Your site after 6 months is under their stack of things to do.  They Accomplished their goals and that is RETENTION of Clients INTENTIONS.  Because Intention=Retention and to PPC Bid Management Firms that's their Objective which is Retention of your Marketing Intention for Best or Worst Campaigns Results.
If you want to continue to Bleed Cash Grandiosely on Bad Pay Per Click Management Firms than you might have this little (Pearl) Girl showing up at your door for rent. "I Work To Hard!"

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QUICK way of FINDING IF a site is OPTIMIZED

Step 1) Check out the title bar (tags) and do a google search on the keyphrases listed in the title tag of the subject site

       Step 2) Now open page source of the subject web site (MOZILLA Users click VIEW/ INTERNET EXPLORER    users Click PAGE and than go to SOURCE or PAGE SOURCE) this will show the 'backend' beneath the title, head and description should show 'keywords', type the first few keywords into google and see if they are ranked.

I love my computer too!
Funny Pictures

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What's it like to BLEED Money Away on PPC GOOGLE Ads? Share @ www.blog.payperclickripoff.com

Tell me,  What does it feel like to bleed money $$ on bad ppc management firms?  If your willing to provide a website needs analysis and explain to some stranger your business model dont you think you can manage your own ads campaign?  Understandably, one needs a specialist however, if your the one familiar with your Keywords and Keyphrases in my opinion your waisting your time informing someone to pick up where you thoughts left off.  I feel if commited one could manage their own campaigns and monitor Conversions / Traction with google analytics and study competition success themselfs.  What do you need a middle man for? Stop spending!

Do this prank on someone and watch how frustrated they get.

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Don't Trust Google! I will tell you why @ http://blog.payperclickripoff.com/

The Number of pages in google is NOT a fair estimate of competitor level of success.  You should Observe how aggressive their budget is by checking out www.spyfu.com or Monitoring their Keyword Rankings at www.seodigger.com 
In return please touch this DOT, DOT, DOT.........................Happy Free Digging!

Your Friends.  Team Pay Per Click Rip Off.     

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Choose Terms and KeyPhrases That will bring well-targed traffic to your site @ www.blog.payperclickripoff.com

When using a keyword on a page you should

1) choose terms that will bring Target audience to your website.

2) Use keyword phrases that have a commonality / Same Synonyms as the Keywords.

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How Much is your company Growing on a yearly basis? WWW.PAYPERCLICKRIPOFF.COM

Where do your see you company in 3-5 years?

Though This was funny and wanted to share this with you all.

[center]Funny Pictures
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How long do you plan on being in business? Free Seo/PPC Rankings WWW.BLOG.PAYPERCLICKRIPOFF.COM

If you plan on being in business for a long period of time than I suggest you keep your Ads budget, Allocate those funds for better use and read My Postings Daily.  Here is another Team PPC Ripoff Posting for all my friends. 

To Find Derivatives and search daily volume go to www.digitalpoint.com/tools/suggestion/

Happy Free Internet Marketing!  Oh Yah Check This Out.  Some People should just not be wearing HiPP HUGGeRs.

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