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• 4/5/2008 12:10 AM Wendy wrote:
  A combination of smart business strategies and powerful marketing tools are essential in the development of a sustainable and profitable business.
  
  A few years ago, I invested in a fast food franchise that has afforded me the opportunity to retire my 9-5 job, dispose of my 401K and take greater control of my life.
  
  What I value isn't limited to the lucrative benefits of a successful business; greater time spent with my family is my motivation for financial success.
  
  SEO has been an integral component of my humble business. Without the proper understanding of SEO and the implementation of its powerful techniques, I wouldn't have been able to market my business to the point of success as it's at today.
  
  Through my endeavors, I've experienced my fair share of shady companies that have failed to deliver results, frequently at the cost of my advertisement budget.
  
  My advice is to be cautious and do your research. Establish a solid foundation for your business before spending rent money on advertising. Always, always re-evaluate your business and plan out everything. Anticipate change. There is absolutely no reason why anybody should not be able to recover their advertisement costs if they're doing the right things.
  
  Food for thought (quite literally): Stop by California Wok in Costa Mesa, CA while you're developing your marketing plan. It's healthy, fresh and low-fat brain food!
  
  Wendy
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